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About me



Larsson, A. & Viitaoja, Y. (2017). Building customer loyalty in digital banking?: A study of bank staff’s perspectives on the challenges of digital CRM and loyalty. International Journal of Bank Marketing, 35(6): 858-877. doi: 10.1108/IJBM-08-2016-0112.


Larsson, A. (2017). The need for Research Infrastructures: A narrative review of large-scale Research Infrastructures in biobanking. Biopreservation and Biobanking, ahead of print. doi:10.1089/bio.2016.0103.


Larsson, A. (2017). Taking the next step in biobanking Research Infrastructures: A narrative overview. Ibnosina Journal of Medicine and Biomedical Sciences 9(1):  3-11.


Larsson, A. (2013). Friends or foes? Stakeholders of large-scale life-sciences Research Infrastructures. International Journal of Decision Sciences, 4(1): 56-70.


Larsson, A. (2012, Aug. 3). Friends or Foes? Stakeholders of large-scale life-sciences Research Infrastructures [CD]. Paper presented at International Academy of Business and Public Administration Disciplines (IABPAD). Honolulu, Hawaii, USA. Presentations published in ISSN 1547-4836: Vol. 9, No. 3.


Larsson, A. (2011). Pharmaceutical industry perspectives on biobanking. biobank SWEDEN, 4(1):11.



Review work:


Invited reviewer of manuscript submissions for the 51th Hawaii International Conference on System Sciences (HICSS-51).

Every paper submitted to HICSS is reviewed by a total of at least three experts in the respective field. Acceptance rates are typically approximately 50 percent. Over the years, the rigorous peer review process has helped to produce an impressive body of high-caliber conference proceedings, thus contributing to better understanding and developing the various academic fields covered by HICSS.


Associate's  Degree, Psychology

MBA, Business Administration and Economics

Master of Science (M.Sc.), Business Administration and Economics

Master of Science (M.Sc.), Social Anthropology

Master of Science (M.Sc.), Political Science & Economics

Research description

Innovation Management


Stakeholder Analysis

Business Strategy

Skunk Works


International Business



Organisational Change


Qualitative Research



Customer loyalty

Bank marketing

Academic honours, awards and prizes

Research Grant,  Department of Biobank Research, Umeå University - 2016

Member of Nova Young Professionals - 2015

Bursary - Sixten Gemzeus Foundation - 2013

Commendation - The Swedish Association of Road Haulage Companies - 2009

The Gålö Foundation Prize - The Gålö Foundation - 2006

Bursary - Foundation Kungsholms Barnhem - 2000

Commendation - The Swedish Writers’ Union - 1992

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International Academy of Business and Public Administration Disciplines (IABPAD) - Oral presentation held at International Academy of Business and Public Administration Disciplines (IABPAD) summer conference (Track: Business and Public Administration/Health Care Session), DoubleTree by Hilton Alana Waikiki Hotel, Honolulu, Hawaii, USA, August 3, 2012. Presentation printed in Conference Proceedings.