Toolbox Friday: Word-of-Mouth Marketing
Ever told someone about a great tasting drink or heard about a useless telephone service? Sharing brand experiences is just something that people do, and we are all increasingly affected by it.
SSES Toolbox Fridays
Toolbox Fridays give you an initial glance at a specific skill set. As they are introductory in nature they are held in somewhat larger groups with up to 30 participants. And, as you may have guessed, they are organised on Friday mornings.
Stockholm School of Entrepreneurship (SSES) and UBE
SSES is a joint initiative of KI, KTH, SSE, Stockholm University and Konstfack, gathering the innovation and entrepreneurial education under one roof in a joint programme. The Unit for Bioentrepreneurship (UBE) is the competence centre of SSES at KI.