Things to consider when writing a news item for the web

Denna sida på svenska

The most successful method of online communication is the journalistic technique: write the most important thing first. Use this technique both when composing a text yourself and when publishing material that you receive from others.


A concise headline grabs the reader's attention. Write in the present tense.


A brief lead-in summarising the news. Write the most important thing first.

Body text

Write simply, concisely and in short paragraphs. Here too, the most important thing should come first. Use subheadings, if necessary.

Don't forget

  • Include your sources and their contact details.
  • Include any relevant links.
  • Send any attachements (prefereably as PDF files) with simple, clear names. Attachement names may not contain the letters å, ä, ö or other special characters.
  • Send photographs, if any, stating the name of the photographer.
  • Make sure that the news item is available both in Swedish and in English, if necessary.


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