Communications planning

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Using planned and coordinated communication activities enable you to achieve your purpose and goals effectively. We recommend that you draw up a communication plan for all communication activities.

Think about communication early on

Often, the aim of a project or activity is that you want people to know, understand, accept, and perhaps react in a certain manner. Therefore, think about the communication needs already at the start of your project.

The communication plan as support in planning

A communication plan template can be useful in slightly larger internal and external projects. When finalised it should primarily include:

  • Introduction with background, current status, definitions and limitations
  • Purpose, goals and strategy for the communication
  • Message, target groups, channels
  • Governing parameters, measurement and follow-up
  • Time and activity plan

For more limited activities, a simpler time and activity plan may be used. The communication plan template is available in English in PPT format (with instructions in the Notes pane). It is useful for rough planning at the beginning of the process.

Once the plan starts filling up with text, you can transfer it to the template in Word format.

Support from the Communications and Public Relations Office

The need for support in issues relating to information and communication is growing continuously in KI. The Communications and Public Relations Office may not have the possibility to meet everybody’s needs, but please contact us for a meeting at info@ki.se.

You can also hire KI’s communication consultants group (Kommunikatörspoolen) for help with planning your communication.